The Swag offers luxurious accommodations where guests can rest, relax, and rejuvenate. Located on a secluded mountain top, our inn is the ideal destination for romantic getaways, family reunions, corporate retreats, and much more.

Press trips are available for those on assignment in the areas of travel, adventure, outdoor recreation, food, and history. Please see our media guidelines for more information.

Media Coverage & Awards

Hotel Standouts | Grand Awards 2018 | Andrew Harper – voted “Most Romantic”

“Most Romantic”

Rural repose: Luxury cabin resort is like camp for adults

December 2017“My Statesman – from Austin-American Statesman”

Conde Nast Traveler 2017 Readers Choice Awards

October 2017“Top Resorts in the South”

Travel Roads

October 2017 – “The Swag: A Luxury Mountain Paradise”

Smoky Mountain News

July 2017 – “Above the Distraction: The Swag celebrates old traditions, welcomes new era

Points North Atlanta

April 2017 – “Heavenly Views”

NY Times

April 2017 – “Take a Cruise with Oprah? Reservations, Please!”


April 2017“Americas Most Charming Inns”


September 2016“Trek & Table at The Swag”


June 2015“A Walk in the Park”

Conde Nast Traveler
  • November 2011, ranks The Swag #5 among the United States Best Small Hotels and #92 on the “2011 Conde Nast Traveler Best in the World List”
Departures Magazine

August 2012 – “10 Most Charming American Inns”


Andrew Harper’s Hideaway Report
  • October 2011 – One of the “Top 20 Hideaways.”

Member of Select Registry

Media Guidelines

For press visits to The Swag we may offer courtesy accommodations during open weekdays to writers with credentials.


A travel companion with the invited press person can come without charge. Gift shop purchases are personal expenditures and transportation is not included. All press and their guests pay a 15% service charge based on the respective room rates.

We are happy to supply high-resolution images of our property.

For additional information please contact Greg Hoover at (828) 926-0430 or