The Swag offers luxurious accommodations where guests can rest, relax, and rejuvenate. Located on a secluded mountain top, our inn is the ideal destination for romantic getaways, family reunions, corporate retreats, and much more.

Press trips are available for those on assignment in the areas of travel, adventure, outdoor recreation, food, and history. Please see our media guidelines for more information.

Media Coverage & Awards

The Biltmore Beacon

January 2019“The Swag is ‘one with nature’ in the WNC Mountains”

Conde Nast Traveler

October 2018“The Top Resorts in the South”

The Swag ranked #7 in the American South

Outside Magazine

October 2018“The World’s Best Adventure Lodges”

Greenville News

September 2018“Take a trip to The Swag – the ‘most romantic hideaway’ near the Smokies”

Travel + Leisure

July 2018“The Top 15 Continental U.S. Resort Hotels” & “The Top 10 Resorts in the American South”

The Swag ranked #3 in the American South and #11 in the Continental US

The Biltmore Beacon

July 2018“Getaway in Mountain Style This Summer”


July 2018“A North Carolina Road Trip (Part One)”

Seasons Style + Design

Summer 2018“The Hot List: Head for the Hills”

Hotel Standouts | Grand Awards 2018 | Andrew Harper – voted “Most Romantic”

“Most Romantic”

Austin-American Statesman

December 2017 – “Rural Repose: Luxury cabin resort is like camp for adults”

Conde Nast Traveler 2017 Readers Choice Awards

October 2017“Top Resorts in the South”

Travel Roads

October 2017“The Swag: A Luxury Mountain Paradise”

Smoky Mountain News

July 2017 – “Above the Distraction: The Swag celebrates old traditions, welcomes new era”

Points North Atlanta

April 2017 – “Heavenly Views”

NY Times

April 2017 – “Take a Cruise with Oprah? Reservations, Please!”


April 2017“Americas Most Charming Inns”


September 2016“Trek & Table at The Swag”


June 2015“A Walk in the Park”

Member of Select Registry

Media Guidelines

For press visits to The Swag we may offer courtesy accommodations during open weekdays to writers with credentials.


A travel companion with the invited press person can come without charge. Gift shop purchases are personal expenditures and transportation is not included. All press and their guests pay a 15% service charge based on the respective room rates.

We are happy to supply high-resolution images of our property.

For additional information please contact Greg Hoover at (828) 926-0430 or