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Escape to The Swag Through a Book

April is usually the month that we welcome guests for the start of our season at The Swag, and I know that many of our loyal Swaggers are longing for the crisp spring air, budding wildflowers, and views through leafless trees toward the mountains. We are as disappointed as you that our 2020 plans have … Read More

News in The Neighborhood

As some of you may have seen in The Mountaineer, we — along with our neighbors and good friends, Camelia and Ron Ray — recently closed on the acquisition of Cataloochee Ranch. While we are excited about this new venture, The Swag guests can be assured that this will not slow down any capital investment … Read More

Letter from The Swag (March 23)

Dear Friends, As many of you know, we previously decided to delay The Swag’s season opening until May 1. However, it is with a heavy heart that we have decided to further delay The Swag’s season opening. We are now planning to reopen on Sunday, May 17. Our Guest Services Team will be reaching out … Read More

The Swag Earns Top Ranking from Condé Nast Traveler

Condé Nast Traveler recently announced their 2019 Top Resorts in the South based on their Readers’ Choice Survey, and we were honored to be named in The Top 20 List as #1. We also ranked #9 on the 2019 Top Resorts in the United States. Thank you to all of our wonderful guests who voted … Read More